Dub a sub-genre of Reggae, has become an entity of its own. It's influence on hip-hop,trip-hop,techno and general rock music cannot be underestimated.A dub record from Co Kerry is a rarity ,but this new offering is catchy and charming.Created by writer Jah Bass and acclaimed studio engineer Tony O'Flaherty,Like River To Ocean is a delightful fusion of ambient sounds ,jazz and reggae. There's an organic feel to this music,despite the fact that the project relies on studio effects,with echo and reverberation to the fore .Jah Bass' bass and guitars ,plus reliable percussion ,lay down a solid vibe enhanced by brass,keyboards,and sporadic etheral vocals.With strong melodies adding to the appeal,Avatar are surely on a winner with this their second release. A sublime trumpet line pilots the opening track,Sunrise Dub,through calm and tranquil musical waters ,while Joyful Dub does just what it says on the tin-it's a ska infused floor-filler.The title track chugs along with an infectious beat ,supporting an inspiring flute /guitar/trombone lead melody. Mellowness Dub segues seamlessly back and forth,from a tune like The Archies Sugar Sugar to what sounds suspiciously like Bob Marley's I Don't Want To Wait In Vain .Throughout, earthy and simple grooves abound, accentuating Kennedy's obvious gift for melody. At all times ,the brass section lends a richness of tone.Original,tuneful,danceable,and highly entertaining,Like River To Ocean is a most enriching experience.

-Gerry Quinn/Irish Examiner 17th Oct 09.